Male and female group target audience summary.
After much deliberation a summary of our typical audience has been produced.
The typical audience for the genre of our pop promo would be of someone who enjoyed this type of music obviously.
Newfound glory and bands similar sing and write songs about having fun, not working too hard and being rebellious.
A lot of the participants that we asked in the survey who were fans of this particular genre said that what they enjoyed most with the pop punk genre is the live performances that they give. This was helpful toward warning our band HOUSE to increase their performance energy during their video shoot to really impress followers such as those we had answer our questions.
Therefore the typical age range of listeners I would put to this type of genre/band would be of the age of 14-30.
Why I have chosen so young is due to the age of adolescence and that one begins to find themselves and start to make their own choices and actions at this age.
Typical pop punk bands such as newfound glory play on their immaturity not only in their songs but also the music videos that they make. Being the age of 14, newfound glory may appeal more to younger ears and to those who have grown up listening to other pop punk bands such as NOFX and Blink 182.
If needed to be categorized then our potential audience would be classified to be of a social grade C2 and their VALS to be between strivers and experiences as this covers more of what our believed audience will be, which is a young age with expendable money to buy new clothes, food and in general enjoy what life has to offer but also want to achieve something as well as emulate those that they admire such as the artists of the pop-punk genre. Both of these have definite aspects that were easy to use and relate to the followers of the pop-punk genre.
Wednesday 27 April 2011
Rough idea of the pop promotional package
Our music promo is covering a broad spectrum of shots and characters. The main bulk of the video contains the band performing their song in a studio. With this a black curtain has been used to block any light from reflecting of the walls. Hard lighting as well as soft lights were used to focus most of the viewers attention onto the members of the bands.
The added extras to the music videos are to have a part narrative of a couple in love walking and flirting in a split screen sequence (similar to that of the TV series 24) but also to have a vast collection of shots of couples and friends kissing, seeing as this is the main idea of the song.
The CD cover and magazine advert will both be similar in the sense of the design.
The design will be stills from our music video (mainly of the bands performance within the studio).
These will be arranged into a collage covering the entire front and back of the cd. The colours used will be very vibrant and uplifting just like the mood that is felt when in love.
Inside of the CD will be a booklet which is found amongst all other CD’s that are brought but in ours it will be a variety of stories from our kissing couples on how they met and their feelings to one another.
The magazine advert will be the same design as the CD cover but with the addition of details which will include tour dates. Release dates of singles and album and reviews from magazines and interviewees.
The band will be placed within the background so that it can develop as much understanding to the public as possible of who these people are and what they look like. This way the target audience/listeners, which will be those that listen to rock/Indy music will be able to instantly associate themselves due to the similarities between dress sense and hairstyles.
More importantly website addresses, face book and twitter accounts will all be printed amongst the magazine advert so that it makes it very difficult for the band to not be found.
The added extras to the music videos are to have a part narrative of a couple in love walking and flirting in a split screen sequence (similar to that of the TV series 24) but also to have a vast collection of shots of couples and friends kissing, seeing as this is the main idea of the song.
The CD cover and magazine advert will both be similar in the sense of the design.
The design will be stills from our music video (mainly of the bands performance within the studio).
These will be arranged into a collage covering the entire front and back of the cd. The colours used will be very vibrant and uplifting just like the mood that is felt when in love.
Inside of the CD will be a booklet which is found amongst all other CD’s that are brought but in ours it will be a variety of stories from our kissing couples on how they met and their feelings to one another.
The magazine advert will be the same design as the CD cover but with the addition of details which will include tour dates. Release dates of singles and album and reviews from magazines and interviewees.
The band will be placed within the background so that it can develop as much understanding to the public as possible of who these people are and what they look like. This way the target audience/listeners, which will be those that listen to rock/Indy music will be able to instantly associate themselves due to the similarities between dress sense and hairstyles.
More importantly website addresses, face book and twitter accounts will all be printed amongst the magazine advert so that it makes it very difficult for the band to not be found.
Friday 8 April 2011
Test footage of the split screen effect
Our main idea was to follow suit of a dance track ‘alors on danse’. this dance tracks music video is all split screened and the way it was done was fantastic.
With this in mind we as a group were determined to set out to achieve a split screened narrative of our music video.
Firstly we did some tests, some with no movement whatsoever so that we could get a general understanding of how to accomplish the split screened effect. (It was quite tricky to begin with just getting your head round the filming two different footages from either the left or right side of the camera).
Then we got to trying the effect whilst the person walks. This is what created a problem!
Reason being that the equipment that we had on offer wasn’t able to provide a stable enough shot once the camera person began to walk also. All we had were steady cam’s but these were of the lowest quality therefore hardly providing any aid once movement began.
The walking effect was also lost during the filming stage but the still split screen test luckily wasn’t.
Wednesday 6 April 2011
21. First audience review of our rough edit viewing
First viewing of our rough edit to an audience received many good reviews which helped increase the groups confidence as a whole due to our previous ‘scrapping’ of our original narrative idea. Once we had to re-think an idea for more of a performance based narrative and not a conceptual type, the confidence we had had before was beginning to waver due to the music video beginning to feel not as strong as it had been. Therefore our first screening definitely helped to boost it back up to previous levels.
Firstly the overall belief was that it faired well with the genre of pop-punk. That the band was definitely performing to their fullest, such is seen from previous pop-punk bands such as blink 182 and sum 41 (bands that have been analyzed in previous posts) Also an overall sense of achievement was felt once the audience likened it to ‘Newfound Glory’ and the type of music videos they made. This was excellent due to ‘Newfound Glory’ were the band that our band were covering!
There was also agreement that the clothes worn helped to convey a more comfortable approach to a band performance instead of having them wear matching tops or accessories etc which was good to hear, especially as the band had wanted this also. The production values were favoured. The shots used especially the zoom into and out of certain band members performing was enjoyed as again it helped to convey a more comfortable perception of the video as well as creating a point of view approach to the music video and also helped to compete against standard conventions of music videos that are seen today. Due to zooming in and out of band performances is a rarity now.
Mise-en-scene such as location used was favoured throughout. The fact that lighting had been used from the top of the studio and from the back of the performers helped to cast a shadow upon aspects of the bands face as well as giving of a slightly angelic effect upon their skin, causing it to glow.
One piece of cinematography that truly stood out to many was the handheld shot of the lead singer. This was created by giving the camera to the lead singer to hold when performing as if to express the feeling that he is singing to you the viewer and you only.
The chosen narrative to replace our previous idea was to collect a large amount of shots of kissing couples from the general public. This again was to convey a more comfortable/natural approach to the music video which was agreed as a whole from the audience. This certain aspect was considered one of the best parts of the music video.
Editing was suggested as good overall and that the pace of which it was being cut too helped to make the music video a success. Specific parts of the video the audience favoured due to the editing is when the chorus of the song begins to end. In this we chose to cut between the different shots that we had of the band to the quickened beat of the song as the chorus ends and the next verse of the song continues.
Specific improvements that were advised to take were as follows. It wasn’t necessarily the band performance that was required to change but the performance based narrative that we had chosen. Firstly a blur into the shots of our kissing couples was believed to be felt a good idea as this would soften the transition from band performance to kissing couples. Secondly, the colour of the kisses should be different. This was due to the colour of the band performance was mainly of a black backdrop with lighting involved to add character to the shoot. This added a more black and white approach to the performance.
These shots of our kissing couples were full of colour and it was criticised by the audience as creating a slight juxtapositioning to the two different shoots. And lastly there was a desire by all to add more shots of kissing couples as it was felt that there wasn’t enough in the music video.
Overall, not too bad a review for a first viewing of our rough edit!
Firstly the overall belief was that it faired well with the genre of pop-punk. That the band was definitely performing to their fullest, such is seen from previous pop-punk bands such as blink 182 and sum 41 (bands that have been analyzed in previous posts) Also an overall sense of achievement was felt once the audience likened it to ‘Newfound Glory’ and the type of music videos they made. This was excellent due to ‘Newfound Glory’ were the band that our band were covering!
There was also agreement that the clothes worn helped to convey a more comfortable approach to a band performance instead of having them wear matching tops or accessories etc which was good to hear, especially as the band had wanted this also. The production values were favoured. The shots used especially the zoom into and out of certain band members performing was enjoyed as again it helped to convey a more comfortable perception of the video as well as creating a point of view approach to the music video and also helped to compete against standard conventions of music videos that are seen today. Due to zooming in and out of band performances is a rarity now.
Mise-en-scene such as location used was favoured throughout. The fact that lighting had been used from the top of the studio and from the back of the performers helped to cast a shadow upon aspects of the bands face as well as giving of a slightly angelic effect upon their skin, causing it to glow.
One piece of cinematography that truly stood out to many was the handheld shot of the lead singer. This was created by giving the camera to the lead singer to hold when performing as if to express the feeling that he is singing to you the viewer and you only.
The chosen narrative to replace our previous idea was to collect a large amount of shots of kissing couples from the general public. This again was to convey a more comfortable/natural approach to the music video which was agreed as a whole from the audience. This certain aspect was considered one of the best parts of the music video.
Editing was suggested as good overall and that the pace of which it was being cut too helped to make the music video a success. Specific parts of the video the audience favoured due to the editing is when the chorus of the song begins to end. In this we chose to cut between the different shots that we had of the band to the quickened beat of the song as the chorus ends and the next verse of the song continues.
Specific improvements that were advised to take were as follows. It wasn’t necessarily the band performance that was required to change but the performance based narrative that we had chosen. Firstly a blur into the shots of our kissing couples was believed to be felt a good idea as this would soften the transition from band performance to kissing couples. Secondly, the colour of the kisses should be different. This was due to the colour of the band performance was mainly of a black backdrop with lighting involved to add character to the shoot. This added a more black and white approach to the performance.
These shots of our kissing couples were full of colour and it was criticised by the audience as creating a slight juxtapositioning to the two different shoots. And lastly there was a desire by all to add more shots of kissing couples as it was felt that there wasn’t enough in the music video.
Overall, not too bad a review for a first viewing of our rough edit!
Subscribe to:
Posts (Atom)