Tuesday 5 October 2010

4. Music video textual analysis 1


Kanye west - power
The video I am analysing is called power and is by the artist Kanye west. The genre of music it belongs too is hip hop. Its typical characteristics of the genre that can be seen within this music video are the promotion of larger than life-everything such as the jewellery which kanye wears. The women which I feel are being depicted as just another form of hip hop voyeurism.
The most interesting part of this video is the visual stylistics which are few and far between the usual that’s probably seen. The costume design throughout the video could be compared to that which could be seen in films such as troy. The women are covered only by shawls with the addition of some demonic women such as a pair with horns and a women with angelic wings. the men wear something quite similar therefore trying to depict the video in a godly setting. Kanye is wearing black which is proven to draw your attention and with the addition of a larger than life gold pendant draped around his neck also helps the attention shift with ease. The location I assumed is that it is in heaven or an outer worldly scene.
The video seems all one take due to the camera zooming out and showing little bits of action taking place but I later researched it and it’s a montage of shots all placed together. that’s why it gives the effect of it seeming like a moving painting.
The music video is slow though with a few exceptions such as the speed of the horned women striking their poles onto the ground which also keeps in time with the sudden inclusion of a new beat to the track.
The whole video is blue screen. By just seeing the video you can tell it isn’t reality. The colour has been made more vivid within the clothes that are worn and the backdrop they are in. toward the end they even go all out with fireworks.
I think that its possible that Kanye has contradicted himself in this video and maybe he did this deliberately. The chorus goes “no one man should have all that power” but the video depicts himself being central with an extremely large pendant and a halo over his head with damsels scattered all over the place.
The music and the video don’t necessary cut straight to the beat but there are some parts as I mentioned before such as when the horned women strike their staffs to the floor . Saying that though towards the end once the video has fully zoomed out there are some quick cuts to different locations of the ‘moving painting’ and this is done to the beat of the song.
Kanye west is being represented as being that ‘one man with all that power’ and this can be seen by the large gold chain that is draped around his neck whilst others aren’t wearing any jewellery. The music video is very different to any that kanye has done previously as they are usually fast paced and never of just one shot but his videos are very innovative as can be seen just from this music video ‘power’.
I think that there is examples of voyeuristic tendencies’ on the women that are draped at the feet of kanye but also kanye himself. He is dressed in black with a very heavy gold chain around his neck. This instantly brought my attention on to him. There is definitely sexual display being seen within this video such as the near naked women as well as being two women (though it could possibly be a man) embracing one another.
It definitely could be suggested that there is a slight comparison between Michelangelo’s Sistine chapel painting but in kanye wests video it’s a series of slowly moving montage shots that end up creating this ‘moving painting.
This video is concept based, there isn’t no two ways about it. There isn’t a narrative and neither has kanye west performed in his video.
This music video promotes kanye as being this one man with all this power though there isn’t any performance suggesting how good an artist he could be though to many who listen to kanye would be fans of his already and this song/music video is possibly something that many of his fans already knew.
For kanye, this video has helped in reassuring everyone and possibly himself that he is at the top of the rap game. the 'power' of the video shows just how much of an innovator he truly can be with the help of great directors.









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