Newfound glory- their marketing and promotions.
From the marketing sides of things if you weren’t already aware of newfound glory then it has clearly been brought across that they are a highly energetic live band through their motif fronted t-shirts and fridge magnets. One t-shirt even shows two characters fighting with the slogan bruised and broken which to me suggests how there gigs must end up.
Amongst thei
r cd covers its hard to tell what image they are trying to express due to the diversity of their cd covers as they are never following on from a previous images or cd names where as, for instance kanye west uses high school themes for his such as c
ollege dropout, late registration and graduation.
Alongside availability of wearing your favourite bands logo, which in itself is a brilliant form of advertising due to the amount of people who’ll see the bands name, they have also delved into internet promotion through my space which as can be remembered helped Lilly Allen rise to fame due to the popularity of the internet in itself. It enables anyone/anywhere to be able to access anything especially music therefore being a brilliant source of marketing. Within their myspace page they have streamed their upcoming songs and videos which are therefore available to be listened to free of charge.
As well as this you can now follow them amongst face book by requesting a friendship which again is great for the band. This way they can promote their album releases or
upcoming tour dates within their statuses and every fan can therefore read it.
Their labels are also an aid to their advertising. For instance Geffen (one of their past labels) is owned by universal music group which is a subsidiary of Vivendi. This means that the past promotions of the band were possible through two other large global companies and not from just Geffen itself.
Geffen was originally seen as a great label to be able to promote their bands but it has been seen that they hadn’t managed to do as much for newfound glory after its consumption of their previous label MCA. This could be one of their reasons for not becoming as popular as a usual band of their genre..
What has also help promote them as a band is that their guitarist Chad Gilbert is dating Hayley Williams who is the lead singer of Paramore and who has a very large fan base, mainly for her good music but also her good looks are an added bonus. A recent tour called the Honda civic tour Paramore were the main headlining band with newfound glory and others as the support. This again helps promote the band to people who may not be there for them or have heard them which in turn can creates more fans and an increase of w
ord of mouth promotion as well as using hayley to make guest appearances within their live shows which helps boost ticket sales.
From the marketing sides of things if you weren’t already aware of newfound glory then it has clearly been brought across that they are a highly energetic live band through their motif fronted t-shirts and fridge magnets. One t-shirt even shows two characters fighting with the slogan bruised and broken which to me suggests how there gigs must end up.
Amongst thei
r cd covers its hard to tell what image they are trying to express due to the diversity of their cd covers as they are never following on from a previous images or cd names where as, for instance kanye west uses high school themes for his such as c
ollege dropout, late registration and graduation.Alongside availability of wearing your favourite bands logo, which in itself is a brilliant form of advertising due to the amount of people who’ll see the bands name, they have also delved into internet promotion through my space which as can be remembered helped Lilly Allen rise to fame due to the popularity of the internet in itself. It enables anyone/anywhere to be able to access anything especially music therefore being a brilliant source of marketing. Within their myspace page they have streamed their upcoming songs and videos which are therefore available to be listened to free of charge.
As well as this you can now follow them amongst face book by requesting a friendship which again is great for the band. This way they can promote their album releases or
upcoming tour dates within their statuses and every fan can therefore read it.Their labels are also an aid to their advertising. For instance Geffen (one of their past labels) is owned by universal music group which is a subsidiary of Vivendi. This means that the past promotions of the band were possible through two other large global companies and not from just Geffen itself.
Geffen was originally seen as a great label to be able to promote their bands but it has been seen that they hadn’t managed to do as much for newfound glory after its consumption of their previous label MCA. This could be one of their reasons for not becoming as popular as a usual band of their genre..
What has also help promote them as a band is that their guitarist Chad Gilbert is dating Hayley Williams who is the lead singer of Paramore and who has a very large fan base, mainly for her good music but also her good looks are an added bonus. A recent tour called the Honda civic tour Paramore were the main headlining band with newfound glory and others as the support. This again helps promote the band to people who may not be there for them or have heard them which in turn can creates more fans and an increase of w
ord of mouth promotion as well as using hayley to make guest appearances within their live shows which helps boost ticket sales.
No comments:
Post a Comment