I am analyzing the video ‘into deep’ by sum 41.A band similar to ‘newfound glory’ who are the band that HOUSE have covered for our pop promotion.
The genre this type of music belongs to is Pop Punk. You can see this by the way the lead vocalists hair is styled which looks similar to how Sid Viscous used to have his during his days in the band ‘the sex pistols’.
The pop characteristics can be seen through how bright and colorful not only the video is but also through the clothes that the band and extras wear.
The visual stylistics throughout the video are to show a light side to ‘getting into deep’ in a relationship.
This is portrayed through the clothing worn through many people in the video. The clothes are almost all very colorful. The day is also sunny so I am assuming this is representing a typical college American atmosphere. The location is at a swimming pool which seems very fitting alongside the songs title.
The majority of shots are long shots, mid shots and close ups mainly to allow most of the narrative and band performance to be seen.
There are also large amounts of zooming in and out of the band performance possibly by the main camera being mounting on wire, capturing a wide range of shots of the performance.
The Relationships between visuals can be seen almost immediately when the band approaches the diving centre. From here you can see where this video is going, for instance “I’m into too deep” is followed by shots of the band vs. jocks in a diving competition.
The Relationship between the music and visuals is perfectly in sync throughout the video.
On certain drum beats the shots of the bands performance and the narrative change by jump cut. If this wasn’t the case then it would be quite messy and uncomfortable to watch because of its out of beat theme of style.
There are solo instrumental parts of the song that are highlighted to make them more visual when watching the video. The one in particular is when the lead guitarist does his dive into the pool and then raises out of the water to do his solo. Once completed he the sinks back into the pool.
The band sum 41 have been presented as a punk pop band due to there not so serious music videos and their light clothing that’s worn throughout most of their performances. This hasn’t changed for ‘into deep’ as they continue to be represented as a pop punk band. This is most probably done on purpose to keep those that buy into the band happy.
The type of music video is very different to their previous music video ‘fat lip’ in the sense of location, extras used and clothes worn.
Fat lip instead has a darker feel. The location is at abandoned land at the side of motorways, the band shave off a girl’s hair, teenage girls being sick behind dustbins whilst the general idea of the music video is to cause havoc amongst each other. Somehow very alike the genre pop punk and the ideology they pursuit.
All in all a completely different feel compared to ‘into deep’.
Though the lead singer keeps his ‘Sid viscous’ like hair style and the band stick to their colorful dress attire, so particular style motifs have been kept.
The video is a mixture of performance and narrative.
This can be seen by the division between the band performance and the diving competition between punk and jock!
The video promotes the band well in the sense that they can defeat the competition in the narrative, so why can they not defeat the competition that is the industry and the numerous amounts of bands and artists. On top of this the image of sum41 is further pushed as being a more colorful pop-punk band. This is achieved (as mentioned before) by the clothes that are worn and the location of the video which is a sun fuelled day in an American pool.
Still staying true to the punk homage by skulls being hung from the drum kit and certain hairstyles still being used.
The audience it is aimed at would be fans of the pop-punk genre. The age range would be from early teens to late 20’s.
The genre this type of music belongs to is Pop Punk. You can see this by the way the lead vocalists hair is styled which looks similar to how Sid Viscous used to have his during his days in the band ‘the sex pistols’.
The pop characteristics can be seen through how bright and colorful not only the video is but also through the clothes that the band and extras wear.
The visual stylistics throughout the video are to show a light side to ‘getting into deep’ in a relationship.
This is portrayed through the clothing worn through many people in the video. The clothes are almost all very colorful. The day is also sunny so I am assuming this is representing a typical college American atmosphere. The location is at a swimming pool which seems very fitting alongside the songs title.
The majority of shots are long shots, mid shots and close ups mainly to allow most of the narrative and band performance to be seen.
There are also large amounts of zooming in and out of the band performance possibly by the main camera being mounting on wire, capturing a wide range of shots of the performance.
The Relationships between visuals can be seen almost immediately when the band approaches the diving centre. From here you can see where this video is going, for instance “I’m into too deep” is followed by shots of the band vs. jocks in a diving competition.
The Relationship between the music and visuals is perfectly in sync throughout the video.
On certain drum beats the shots of the bands performance and the narrative change by jump cut. If this wasn’t the case then it would be quite messy and uncomfortable to watch because of its out of beat theme of style.
There are solo instrumental parts of the song that are highlighted to make them more visual when watching the video. The one in particular is when the lead guitarist does his dive into the pool and then raises out of the water to do his solo. Once completed he the sinks back into the pool.
The band sum 41 have been presented as a punk pop band due to there not so serious music videos and their light clothing that’s worn throughout most of their performances. This hasn’t changed for ‘into deep’ as they continue to be represented as a pop punk band. This is most probably done on purpose to keep those that buy into the band happy.
The type of music video is very different to their previous music video ‘fat lip’ in the sense of location, extras used and clothes worn.
Fat lip instead has a darker feel. The location is at abandoned land at the side of motorways, the band shave off a girl’s hair, teenage girls being sick behind dustbins whilst the general idea of the music video is to cause havoc amongst each other. Somehow very alike the genre pop punk and the ideology they pursuit.All in all a completely different feel compared to ‘into deep’.
Though the lead singer keeps his ‘Sid viscous’ like hair style and the band stick to their colorful dress attire, so particular style motifs have been kept.
The video is a mixture of performance and narrative.
This can be seen by the division between the band performance and the diving competition between punk and jock!
The video promotes the band well in the sense that they can defeat the competition in the narrative, so why can they not defeat the competition that is the industry and the numerous amounts of bands and artists. On top of this the image of sum41 is further pushed as being a more colorful pop-punk band. This is achieved (as mentioned before) by the clothes that are worn and the location of the video which is a sun fuelled day in an American pool.
Still staying true to the punk homage by skulls being hung from the drum kit and certain hairstyles still being used.
The audience it is aimed at would be fans of the pop-punk genre. The age range would be from early teens to late 20’s.
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