3. Group target audience report.

Male and female group target audience summary.
After much deliberation a summary of our typical audience has been produced.
The typical audience for the genre of our pop promo would be of someone who enjoyed this type of music obviously.
Newfound glory and bands similar sing and write songs about having fun, not working too hard and being rebellious.


A lot of the participants that we asked in the survey who were fans of this particular genre said that what they enjoyed most with the pop punk genre is the live performances that they give. This was helpful toward warning our band HOUSE to increase their performance energy during their video shoot to really impress followers such as those we had answer our questions.
Therefore the typical age range of listeners I would put to this type of genre/band would be of the age of 14-30.
Why I have chosen so young is due to the age of adolescence and that one begins to find themselves and start to make their own choices and actions at this age.
Typical pop punk bands such as newfound glory play on their immaturity not only in their songs but also the music videos that they make. Being the age of 14, newfound glory may appeal more to younger ears and to those who have grown up listening to other pop punk bands such as NOFX and Blink 182.
　

If needed to be categorized then our potential audience would be classified to be of a social grade C2 and their VALS to be between strivers and experiences as this covers more of what our believed audience will be, which is a young age with expendable money to buy new clothes, food and in general enjoy what life has to offer but also want to achieve something as well as emulate those that they admire such as the artists of the pop-punk genre. Both of these have definite aspects that were easy to use and relate to the followers of the pop-punk genre.